I'm always thinking about ways I can make my business better. Things I can change that will result in a better product for my brides. And this year, I made the decision to only offer two wedding collections, one with an album and one without. Everything else is the same.
My wedding collections both include up to 7 hours of wedding photography coverage. I don't want the wedding day to be rushed. I want my brides and grooms to have lots of beautiful portraits to remember the most important day of their lives. I don't want my brides to skip getting ready photos or skimp on their portrait time. I want to build a timeline that reflects what the bride and groom actually want out of their wedding day, not a timeline that crunches all of the wedding day activities and photography into 5 or 6 hours just so they can save a little bit of money. In the long run, that extra money would have been well worth it to tell a complete story of their day. If we end up building a timeline that is only 6 hours long, great. Then I'll only shoot for 6 hours. But I doubt it will happen very often. In fact, my sample timeline is built around 8 hours of coverage, because wedding days run late and I want to plan for that from the beginning.
Both collections include 2 photographers. I recently blogged about why this is so important to me, but basically it comes down to being able to present the bride and groom with a gorgeous collection of their wedding day images. The 2nd photographer helps me by getting an additional angle, by speeding up the time it takes for portraits, by backing me up in case something unexpected happens, and by keeping me calm so I can be creative and completely focused on the bride and groom.
My wedding collections will always include high resolution digital images with printing rights. This is super important to me, because I can't be responsible to archive wedding photos for 50+ years. What happens down the road when one of my couples celebrates a big anniversary and their children want to put together a slideshow? What happens when they move to a new house and want to change up the prints on their walls? I want my clients to have control of their own images so they can make additional prints as they need to.
Both wedding collections include a complimentary engagement session. I've already covered why it's so important to me to do an engagement session with my couples. Not only does it give them a chance to get comfortable in front of the camera and I get to see how they interact with each other, but it's also a trial run with me. I want my clients to trust me completely on the day of their wedding and the best way to do that is to go through the process of planning, shooting, and delivery engagement session images. They know what to expect and they know that I will take good care of them.
The only difference in these two packages is that one includes a beautiful heirloom wedding album. I love the wedding album I have chosen for my clients and I want every couple to have one. But I understand that weddings are expensive and there's a lot to pay for in a short amount of time. So my wedding album is also available a la carte, so they can purchase it separately when they have the money. But there is a bit of a discount built in if they choose the package that includes the album.
I don't expect my clients to know how many hours they need up front. They haven't planned their wedding yet! Instead of having 3 or 4 different packages, I've decided to keep it simple and just offer one package, so we can focus on planning what my couples actually need for their big day.