Coffee with Caitlin: Becky of Roost Flowers

Choosing wedding vendors who fit the style and budget of your wedding day can be difficult, but getting to know the people behind the business often makes that decision much easier. In this series, Coffee with Caitlin, I want to introduce some of my favorite wedding vendor friends… or friendors as we call them.

Today’s interview is with Becky, the owner and designer of Roost Flowers. You may recognize Becky's work from the tropical styled shoot we did together last summer! Not only does Becky design beautiful bouquets, but she cuts many of her own flowers from the garden behind her shop, which she shares with two fantastic Virginia Beach restaurants, Esoteric and Commune. Next time you’re over that way, take a peek at the garden!

 Photo: The Scout Guide   

Photo: The Scout Guide


What’s in your coffee cup/mug this morning?
- Always coffee with unsweetened almond milk (no dairy for this girl, which makes me sad, because: CHEESE.)
Cheese is my favorite, so I can't even imagine!

What does a normal day-in-the-life look like for you?
- Early morning is either yoga or a workout at the gym (I have to do something every day or I feel crazy!) and getting the kiddos off to school. I’m usually in the shop or on my computer in a coffee shop (I like a change of scenery) getting emails, proposals, and other paperwork done from 8 or 9 until 11 am when the shop opens. Most days I’m there when we’re open between 11 and 4. Some days are focused on the retail shop and other days are for wedding work, depending on the day and the season. Late afternoons and evenings are either finishing up work at home or being the sports taxi. Saturdays I’m usually in the shop or doing wedding set up for a few hours and Sundays are family days.

How did you get started in the floral industry? 
- I started with a flower farm, growing cut flowers and selling locally. The more I sold, the more I was asked to do weddings and arrangements and I used to be really bad at saying no. I eased my way into the design aspect of the business, but it quickly took over. I am constantly reading and even taking online courses in any aspect of business (and sometimes life). I have learned a lot from other floral designers around the country as well as other business owners.

What do you do to keep your life balanced? 
- Like I mentioned, I make my workouts a priority. I feel happiest and most energized with I’ve exercised, so I do it every day. Being there in the afternoons with my kids is important to me too. I try to have that little chunk of time with them every day. Even if I’m working, I know I’m still there with them. And even though I’m kind of a health nut, I give in and order pizza for dinner once a week just to give myself a break.

What is something non-wedding related you’ve been loving lately?
- Our little retail shop has been really busy since we opened. I’m obsessed with turning it into a really great space with super cool stuff.  I’ll also be launching an online shop soon.

If you could give brides one piece of advice about their florals, what would it be?
- Choose a designer you love and let them work their magic. Brides that come to me with a general style and colors but no specific design photos that they want to duplicate are usually happiest with their florals.

If you could give brides one piece of advice about another wedding vendor, what would it be?
- I try to talk all of my brides into getting a planner! I’ve found that the events that don’t at least have a day of planner tend to be hectic and disorganized for both the vendors and the family.

If you could give brides one piece of advice about their first year of marriage, what would it be?
- Being kind is always more important than being right! 

What was a favorite detail you saw at a wedding this year?
- We got to decorate Paisley & Jade’s rustic arbor this year and I really loved it.

What flowers or floral elements would you love to see more of?
- Natural garden-style centerpieces are so classic. A lot of brides try to save money by using groupings of bud vases, candles, or other ‘props’ on the tables, but often this can cost just as much and not have nearly the visual impact.

What’s your current favorite color palette?
- I’m loving rusty orange right now for some reason. Anything between a brownish-bronze to a dusty peach, especially combined with lots of greenery and touches of cream.

What are three words that describe the perfect bouquet?
- Natural, seasonal, and full

Do you ever dream about weddings or flowers?
- Only the night before a wedding… I’m usually dreaming that we’re late or forgot something!

What is something you’d love to see become a wedding trend?
- Smaller, more intimate parties that are less of a show and all about the guest experience. 

What is something your company is known for that sets you apart from others?
- Natural, garden-style flowers that are a little wild


Find Becky on social media:
Facebook and Instagram (@roostflowers)

Meet more of my favorite vendors:
Chelsea, Tidewater and Tulle
Missy, Antonia Christianson Events
Evelyn, Letterlyn Studio
Caitlyn, Blue Steel Lighting Design
Kristina, Norfolk Botanical Gardens
Dhalia Edwards, Makeup Artist
Adrienne, Heart's Content Events and Design
Becky, Roost Flowers