There are RULES about how you eat jelly beans. You don't just stick your hand in the bowl and pop 3 or 4 into your mouth. That results in a mish-mash of weird flavors.
The best (and only) way to eat jelly beans is to eat them one at a time so you can enjoy each flavor. (Although sometimes you can eat them two at a time as long as you stick to matching pairs and don't mix flavors).
Keep the bag nearby as you eat, so you can check the back of the bag for the different flavors. Don't you want to know what flavor you're currently enjoying?
Another rule of jelly beans is that you save the best for last. Unfortunately, when Ryan and I share a bowl, he often gobbles up my favorite flavors before I get to them. I've been burned on this account a few times, so now I bypass this rule.
These rules also apply to other flavored candy, like Skittles, but not to M&Ms (obviously), because in spite of their many colors, they all taste the same.